Wizards’ Most Unfortunate Marketing Error
If you ever want to make a Wizards employee squirm, speak the words “1998 Inquest Tournament Guide” in their presence. “Oh yeah,” they’ll say, looking furtively to one side. “ That .” And then they’ll change the subject so quickly your head will spin. The Guide gets passed around sometimes from old-timers to newbies, an unfortunate relic of a time when Magic was only four years old and nobody knew what the heck they were doing. I found my copy recently. I thought I’d share.
Every company has a hidden history, filled with things they’d rather forget. Take Disney, for example; there was a time when Mickey Mouse spent a…
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